Growth
JOANN Fabric and Craft Stores against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks JOANN Fabric and Craft Stores's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.0% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-23.3% |
| 4 |
S
Spirit Halloween
|
-35.0% |
| 5 |
W
Wild Birds Unlimited
|
-4.6% |
| 6 | H HobbyTown | -0.8% |
| 7 |
W
Warhammer
|
+10.4% |
| 8 |
B
Blick Art Materials
|
-3.2% |
| 9 |
C
Craft Warehouse
|
+17.6% |
| 10 |
J
Jerry's Artarama
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
560 tracked JOANN Fabric and Craft Stores locations across 46 US states.
Tracked stores by state
- Florida 47
- California 46
- Ohio 40
- Pennsylvania 37
- Texas 37
- Michigan 35
- Illinois 25
- Washington 21
- Indiana 20
- Virginia 19
- Georgia 18
- Arizona 15
- North Carolina 15
- New York 15
- Oregon 15
- Maryland 14
- Utah 14
- Wisconsin 13
- New Jersey 12
- Colorado 11
- Idaho 8
- South Carolina 8
- Tennessee 8
- Kentucky 7
- Missouri 7
- Iowa 6
- Kansas 5
- Maine 5
- Alabama 4
- Connecticut 4
- Louisiana 3
- Nevada 3
- Oklahoma 3
- Alaska 2
- Delaware 2
- Massachusetts 2
- Nebraska 2
- New Hampshire 2
- West Virginia 2
- Wyoming 2
- Arkansas 1
- Mississippi 1
- Montana 1
- New Mexico 1
- Rhode Island 1
- Vermont 1
Customer overlap
Who shops at JOANN Fabric and Craft Stores
Tracked chains JOANN Fabric and Craft Stores customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Davis Food & Drug
88
L
Lin's Market
62
Lin's Market
62
C
C-A-L Ranch
48
C-A-L Ranch
48
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