Growth
Oriental Chi against its category
The biggest tracked US massage therapy chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oriental Chi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Massage Heights
|
-9.0% |
| 2 |
H
Hand & Stone
|
+1.1% |
| 3 | U Unwind Wellness | +5.5% |
| 4 | M Massage Etoile | - |
| 5 | D Discover Touch | - |
| 6 | R Relax Station | +0.8% |
| 7 | O Oriental Chi | -15.6% |
| 8 | P Pure Massage | -7.8% |
| 9 | Z Zen Massage | -12.4% |
| 10 | P Professional Massage | -14.7% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Oriental Chi locations across 8 US states.
Customer overlap
Who shops at Oriental Chi
Tracked chains Oriental Chi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Thrifty Produce
100
T
Taco Giro
98
M
Margarita Island
94
R
Ryan's Pizza & Pub
68
L
Los Dos Potrillos
58
C
Crest Foods
54
Crest Foods
54
L
Long Doggers
43
Long Doggers
43
H
Hemingway's Tavern
36
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