Growth
Hand & Stone against its category
The biggest tracked US massage therapy chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hand & Stone's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Massage Heights | -7.2% |
| 2 | Hand & Stone | -1.3% |
| 3 | Main Street Massage | +14.4% |
| 4 | Unwind Wellness | +4.1% |
| 5 | Massage Etoile | - |
| 6 | Discover Touch | - |
| 7 | Healing Hands | - |
| 8 | Relax Station | +0.4% |
| 9 | Oriental Chi | -17.5% |
| 10 | Pure Massage | -8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Hand & Stone locations across 23 US states. Florida, North Carolina, and New Jersey hold 39% of them.
Tracked stores by state
- Florida 10
- North Carolina 6
- New Jersey 6
- Texas 6
- California 3
- Colorado 3
- Pennsylvania 3
- Indiana 2
- Ohio 2
- Utah 2
- Arizona 1
- Illinois 1
- Kansas 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Missouri 1
- New Hampshire 1
- Oregon 1
- Tennessee 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Hand & Stone
Tracked chains Hand & Stone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Walt Churchill's Market
18
Velvet Nail Bar
14
GIANT Fuel Stop
12
Publix
8
Dr Philips Center of the Performing Arts
7
Cafe Patachou
7
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