Growth
Massage Heights against its category
The biggest tracked US massage therapy chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Massage Heights's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Massage Heights | -7.2% |
| 2 | Hand & Stone | -1.3% |
| 3 | Main Street Massage | +14.4% |
| 4 | Unwind Wellness | +4.1% |
| 5 | Massage Etoile | - |
| 6 | Discover Touch | - |
| 7 | Healing Hands | - |
| 8 | Relax Station | +0.4% |
| 9 | Oriental Chi | -17.5% |
| 10 | Pure Massage | -8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Massage Heights locations across 15 US states. Texas, California, and Colorado hold 54% of them.
Tracked stores by state
- Texas 19
- California 7
- Colorado 4
- Florida 4
- Georgia 4
- Indiana 3
- Missouri 2
- North Carolina 2
- New Jersey 2
- Nevada 2
- Ohio 2
- Virginia 2
- Iowa 1
- New York 1
- Tennessee 1
Customer overlap
Who shops at Massage Heights
Tracked chains Massage Heights customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends