Growth
Perfume Palace against its category
The biggest tracked US fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Perfume Palace's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Perfumania
|
+1.9% |
| 2 |
P
Perfumes 4U
|
-4.2% |
| 3 |
L
Le Labo Fragrances
|
+12.6% |
| 4 |
P
Perfume World
|
-11.5% |
| 5 |
J
Jo Malone London
|
-11.6% |
| 6 | P Perfume Gallery | -4.1% |
| 7 | P Perfume Palace | -22.7% |
| 8 | B Byredo | - |
| 9 | L Luxor Fragrances | -14.0% |
| 10 | T The Perfumery | - |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Perfume Palace locations across 9 US states.
Tracked stores by state
- Virginia 3
- Illinois 1
- Kentucky 1
- Maryland 1
- Nebraska 1
- New Jersey 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Perfume Palace
Tracked chains Perfume Palace customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supreme Hair and Beauty
100
E
El Rey Market
90
J
Jamaica Nyammingz
67
S
Super JK Beauty Supply
63
M
Moeskie Liquor Store
59
F
Famous Hair Beauty Supply
53
L
La Sierra Tarasca
52
I
Integrity Nail Bar
52
S
Supermercado Guanajuato
49
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