Growth
Perfume World against its category
The biggest tracked US fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Perfume World's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Perfumania
|
+1.9% |
| 2 |
P
Perfumes 4U
|
-4.2% |
| 3 |
L
Le Labo Fragrances
|
+12.6% |
| 4 |
P
Perfume World
|
-11.5% |
| 5 |
J
Jo Malone London
|
-11.6% |
| 6 | P Perfume Gallery | -4.1% |
| 7 | P Perfume Palace | -22.7% |
| 8 | B Byredo | - |
| 9 | L Luxor Fragrances | -14.0% |
| 10 | T The Perfumery | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Perfume World locations across 7 US states.
Tracked stores by state
- Florida 4
- North Carolina 3
- Georgia 2
- South Carolina 2
- Maryland 1
- New York 1
- Virginia 1
Customer overlap
Who shops at Perfume World
Tracked chains Perfume World customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Playground Lounge
100
R
Rowe's IGA Supermarket
93
Rowe's IGA Supermarket
93
D
Daybreak market
58
Daybreak market
58
N
Noire Nail & Spa
57
R
Rowe's Supermarket
45
Rowe's Supermarket
45
G
Golden Ox Liquors
43
S
Shores Liquor
42
Shores Liquor
42
H
Happy Crab Seafood
40
D
Designers Closet
36
More trends