Trends · data through September 2026

Fragrance in Florida

Iceflower tracks 47 stores from 9 fragrance chains in Florida. Perfumes 4U grew fastest over the last year, ahead of Perfume Outlet and Perfume Collection.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
47
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fragrance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Perfumes 4U and Perfume Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Perfumes 4U logo Perfumes 4U - +7.7%
2 P Perfume Outlet - +2.0%
3 P Perfume Collection - -0.7%
4 P Perfumania logo Perfumania - -1.6%
5 J Jo Malone London logo Jo Malone London - -1.8%
6 P Perfume World logo Perfume World - -2.5%
  • Perfumania
  • Perfume World
  • Perfumes 4U
  • Perfume Outlet
  • Jo Malone London
  • Perfume Collection
  • Le Labo Fragrances
  • Other tracked chains

Store footprint

Store map

47 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • Perfumania (23)
  • Perfume World (4)
  • Perfumes 4U (4)
  • Perfume Outlet (3)
  • Jo Malone London (4)
  • Perfume Collection (4)
  • Le Labo Fragrances (2)
  • Other tracked chains

Top tracked chains by store count

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