Growth
Totally Wicked against its category
The biggest tracked UK smoke shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Totally Wicked's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
VPZ
|
- |
| 2 | E Evapo | -9.1% |
| 3 | T Totally Wicked | -10.7% |
| 4 | T Tidal Vape | -2.3% |
| 5 | E e-Vapes | - |
| 6 | T The E-Cig Store | -7.2% |
| 7 | V Vapourz | -3.7% |
| 8 | E Ecigwizard | +2.8% |
| 9 | T The Ace of Vapez | +0.5% |
| 10 | V Vapertrails | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Totally Wicked locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- North West 11
- South East 11
- Yorkshire and The Humber 5
- North East 3
- South West 3
- West Midlands 3
- London 2
- Scotland 2
Customer overlap
Who shops at Totally Wicked
Tracked chains Totally Wicked customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Belgrave House
100
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