Trends · data through September 2026

Leisure & Travel trends in Slough and Heathrow

Iceflower tracks 446 stores from 388 leisure & travel chains in Slough and Heathrow. William Hill grew fastest over the last year, ahead of Goals Soccer Centre and Travelodge.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
388
Tracked stores
446
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. William Hill and Goals Soccer Centre sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W William Hill logo William Hill - -10.1%
2 G Goals Soccer Centre logo Goals Soccer Centre ▲1 -12.2%
3 T Travelodge logo Travelodge - -13.5%
4 H Holiday Inn logo Holiday Inn - -16.8%
5 O Odeon logo Odeon - -19.6%
6 T The George ▼1 -22.4%
7 P Premier Inn logo Premier Inn - -22.6%

Store footprint

Store map

446 tracked store locations in Slough and Heathrow, colored by category.

Top tracked chains by store count

  • 1 P Premier Inn logo Premier Inn 16
  • 2 T Travelodge logo Travelodge 9
  • 3 O Odeon logo Odeon 6
  • 4 C Cineworld logo Cineworld 5
  • 5 W William Hill logo William Hill 5
  • 6 T The George 4
  • 7 G Goals Soccer Centre logo Goals Soccer Centre 3
  • 8 H Holiday Inn logo Holiday Inn 3
  • 9 H Heathrow Airport 3
  • 10 T The Little Gym logo The Little Gym 2
  • 11 N Natural History Museum logo Natural History Museum 2
  • 12 T Tenpin logo Tenpin 2
  • 13 C Courtyard by Marriott logo Courtyard by Marriott 2
  • 14 G Goals logo Goals 2
  • 15 H Holiday Inn Express logo Holiday Inn Express 2
  • 16 R Royal Borough of Windsor and Maidenhead 2
  • 17 H Hilton logo Hilton 2
  • 18 T The Weir 2
  • 19 W West Drayton 2
  • 20 E Everyman logo Everyman 2
  • 21 K Kew Gardens 2
  • 22 H Hollywood Bowl logo Hollywood Bowl 2
  • 23 I Iver Heath 1
  • 24 W Windsor Yards 1
  • 25 U United Airlines logo United Airlines 1
  • 26 W West Harrow Tube Station 1
  • 27 D David Lloyd Club 1
  • 28 E Eurowings logo Eurowings 1
  • 29 S Stockley Park Golf Club 1
  • 30 P Park Run 1
  • 31 I Iver 1
  • 32 P Park Grand London Heathrow 1
  • 33 C Cowley 1
  • 34 T Theatre Royal 1
  • 35 O Osterley Station 1
  • 36 V Velocity Paintball Slough 1
  • 37 S Shepperton SUP 1
  • 38 T Thorpe Lakes Watersports Resort 1
  • 39 R Royal Windsor Racecourse 1
  • 40 A Alperton Station 1
  • 41 S Sheraton Heathrow Hotel 1
  • 42 G Great Fosters 1
  • 43 W Wexham Park Golf Centre 1
  • 44 B Burnham Beeches Hotel 1
  • 45 P Perivale 1
  • 46 R Royal Borough of Kingston upon Thames logo Royal Borough of Kingston upon Thames 1
  • 47 B Brompton 1
  • 48 H Hyatt Place logo Hyatt Place 1
  • 49 T Travelodge London Stockley Park 1
  • 50 D Delta Air Lines logo Delta Air Lines 1

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