Chain · United Kingdom · data through September 2026

W World Duty Free logo World Duty Free

Iceflower tracks 28 World Duty Free stores across 10 of the UK's 12 regions and nations. It ranks #1 of 9 tracked UK airport shops & travel retail chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
28
Regions
10
Category
Airport Shops & Travel Retail
Category rank
#1

Growth

World Duty Free against its category

The biggest tracked UK airport shops & travel retail chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks World Duty Free's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 W World Duty Free logo World Duty Free -
2 A Aelia Duty Free logo Aelia Duty Free -23.5%
3 D Duty Free logo Duty Free -78.1%
4 D DFS logo DFS +6.6%
5 I iStore logo iStore -7.1%
6 I InMotion logo InMotion -12.5%
7 E Essentials -15.4%
8 W Wings -
9 G Good 2 Go +11.6%

Share of tracked category spend, indexed

100 134.9 2024 Q4 2026 Q3

Store footprint

Store map

28 tracked World Duty Free locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • London 8
  • South East 4
  • East of England 3
  • North West 3
  • Scotland 3
  • South West 3
  • North East 1
  • Northern Ireland 1
  • West Midlands 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at World Duty Free

Tracked chains World Duty Free customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

D Devialet Selfridges London 80
T TK Maxx logo TK Maxx 76
C Costco logo Costco 51
Z Zara logo Zara 49
J John Lewis logo John Lewis 49
B Barrhead Travel logo Barrhead Travel 46
H H&M logo H&M 36

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