Chain · United Kingdom · data through July 2026

W World Duty Free logo World Duty Free

Iceflower tracks 27 World Duty Free stores across 10 of the UK's 12 regions and nations. It ranks #1 of 1,133 tracked UK specialty stores chains by card spend. Its share of tracked category spend moved +5.2% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
27
Regions
10
Category
Specialty Store
Category rank
#1

Growth

World Duty Free against its category

The biggest tracked UK specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks World Duty Free's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 W World Duty Free logo World Duty Free +5.2%
2 B Boots Hearingcare -0.6%
3 T The Perfume Shop -20.3%
4 C Cardzone -
5 T The Fragrance Shop -0.8%
6 C Clarins Boots +3.2%
7 D Dobbies -17.2%
8 A Aelia Duty Free logo Aelia Duty Free +4.2%
9 F Furniture123 +8.5%
10 S Semichem +5.6%

Share of tracked category spend, indexed

100 96.9 2024 Q1 2025 Q4

Store footprint

Store map

27 tracked World Duty Free locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • London 8
  • South East 4
  • North West 3
  • Scotland 3
  • South West 3
  • East of England 2
  • North East 1
  • Northern Ireland 1
  • West Midlands 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at World Duty Free

Tracked chains World Duty Free customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

D Devialet Selfridges London 87
T TK Maxx logo TK Maxx 81
C Costco logo Costco 58
Z Zara logo Zara 54
J John Lewis 51
W WHSmith logo WHSmith 49
B Barrhead Travel 41

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