Trends · data through July 2026

Retail trends in Reading

Iceflower tracks 227 stores from 139 retail chains in Reading. Wickes grew fastest over the last year, ahead of Screwfix and Robert Dyas.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
139
Tracked stores
227
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wickes and Screwfix sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wickes logo Wickes - +18.4%
2 S Screwfix logo Screwfix - +12.4%
3 R Robert Dyas ▲1 +6.8%
4 T The Range - +4.7%
5 T The Works - +1.6%
6 W Waterstones logo Waterstones - +0.7%
7 P Primark logo Primark - -1.5%
8 C Card Factory - -2.2%
9 W WHSmith logo WHSmith - -2.6%
10 P Pets Corner - -3.1%
11 H Home Bargains - -4.6%
12 P Pets at Home logo Pets at Home - -4.7%
13 B B&M Stores ▲1 -5.4%
14 N Next - -6.6%
15 S Sports Direct - -8.8%
  • Clothing Store
  • Discount Store
  • Pet Store
  • Hardware Store
  • Specialty Store
  • Bookstore
  • Shoe Store
  • Other categories

Store footprint

Store map

227 tracked store locations in Reading, colored by category.

  • Clothing Store (28)
  • Discount Store (18)
  • Pet Store (18)
  • Hardware Store (18)
  • Specialty Store (17)
  • Bookstore (15)
  • Shoe Store (14)
  • Other categories

Top tracked chains by store count

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