Trends · data through September 2026

Retail trends in Reading

Iceflower tracks 283 stores from 184 retail chains in Reading. Wickes grew fastest over the last year, ahead of Home Bargains and New Look.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
184
Tracked stores
283
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wickes and Home Bargains sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wickes logo Wickes - +17.6%
2 H Home Bargains logo Home Bargains - +16.4%
3 N New Look logo New Look - +13.1%
4 P Pets at Home logo Pets at Home ▲1 +13.0%
5 T The Range logo The Range - +8.1%
6 T The Works logo The Works - +6.8%
7 T Toolstation UK logo Toolstation UK - +6.3%
8 N Next logo Next ▲1 +5.6%
9 C Card Factory logo Card Factory ▲1 +3.6%
10 S Screwfix logo Screwfix ▲2 +2.8%
11 A Argos logo Argos - +0.6%
12 W Waterstones logo Waterstones - -0.1%
13 P Primark logo Primark - -3.0%
14 R Robert Dyas logo Robert Dyas - -3.7%
15 B B&M Stores logo B&M Stores - -9.7%
  • Hardware Store
  • Pet Store
  • Bookstore
  • Electronics Store
  • Gift Shop
  • Fast Fashion
  • Specialty Store
  • Other categories

Store footprint

Store map

283 tracked store locations in Reading, colored by category.

  • Hardware Store (25)
  • Pet Store (21)
  • Bookstore (16)
  • Electronics Store (15)
  • Gift Shop (14)
  • Fast Fashion (13)
  • Specialty Store (12)
  • Other categories

Top tracked chains by store count

More trends

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