Trends · data through July 2026

Retail trends in Basingstoke

Iceflower tracks 128 stores from 100 retail chains in Basingstoke. Home Bargains grew fastest over the last year, ahead of Argos and Screwfix.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
100
Tracked stores
128
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Home Bargains and Argos sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Home Bargains - +10.3%
2 A Argos - +7.5%
3 S Screwfix logo Screwfix ▲1 +7.5%
4 C Card Factory ▼1 -14.9%
5 W WHSmith logo WHSmith - -52.3%
  • Clothing Store
  • Discount Store
  • Hardware Store
  • Specialty Store
  • Bookstore
  • Pet Store
  • Electronics Store
  • Other categories

Store footprint

Store map

128 tracked store locations in Basingstoke, colored by category.

  • Clothing Store (17)
  • Discount Store (11)
  • Hardware Store (10)
  • Specialty Store (8)
  • Bookstore (7)
  • Pet Store (7)
  • Electronics Store (6)
  • Other categories

Top tracked chains by store count

More trends

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