Growth
Rip Curl against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rip Curl's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Columbia Sportswear Company | -2.1% |
| 2 | The North Face | +13.2% |
| 3 | L.L.Bean | +12.4% |
| 4 | Surf Style | +9.4% |
| 5 | Ron Jon Surf Shop | +2.8% |
| 6 | Eddie Bauer | -27.2% |
| 7 | Columbia Sportswear | +3.6% |
| 8 | Sun & Ski Sports | -5.1% |
| 9 | Patagonia | +2.6% |
| 10 | Quiet Storm Surf Shop | -8.9% |
| 19 | Rip Curl | +11.4% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Rip Curl locations across 5 US states. California, Hawaii, and Florida hold 91% of them.
Tracked stores by state
- California 11
- Hawaii 7
- Florida 2
- Missouri 1
- Texas 1
Customer overlap
Who shops at Rip Curl
Tracked chains Rip Curl customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends