Growth
Anytime Fitness against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Anytime Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | YMCA | -9.6% |
| 2 | Crunch Fitness | - |
| 3 | Quantico Gym | +12.1% |
| 4 | Planet Fitness | -35.8% |
| 5 | Equinox | -4.0% |
| 6 | Life Time | - |
| 7 | EōS Fitness | - |
| 8 | Gold's Gym | -21.9% |
| 9 | UFC GYM | -4.4% |
| 10 | Anytime Fitness | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
470 tracked Anytime Fitness locations across 41 US states. Indiana, Florida, and Ohio hold 30% of them.
Tracked stores by state
- Indiana 58
- Florida 41
- Ohio 40
- Illinois 31
- California 24
- Michigan 23
- Texas 22
- Colorado 20
- Georgia 19
- Virginia 17
- Connecticut 15
- Pennsylvania 15
- Tennessee 14
- North Carolina 12
- Idaho 10
- New Mexico 10
- Washington 10
- Louisiana 9
- Maryland 9
- Wisconsin 7
- Rhode Island 6
- South Carolina 6
- Kentucky 5
- West Virginia 5
- Hawaii 4
- Mississippi 4
- Nevada 4
- Alabama 3
- Arizona 3
- New York 3
- Oregon 3
- Utah 3
- Delaware 2
- Iowa 2
- Kansas 2
- Minnesota 2
- New Jersey 2
- Oklahoma 2
- Arkansas 1
- Massachusetts 1
- Vermont 1
Customer overlap
Who shops at Anytime Fitness
Tracked chains Anytime Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Soelberg's Market
100
Avanyu Travel Plaza
72
Redmond Travel center
62
Adams Hometown Market
60
Amg Retail I
35
Jay C
33
Oliver's Market
30
Friedman's Home Improvement
28
More trends