Trends · data through September 2026

Retail & consumer trends in Reading

Iceflower tracks 1,938 stores from 1,356 retail and consumer chains in Reading. Wickes grew fastest over the last year, ahead of Home Bargains and Travelodge.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,356
Tracked stores
1,938
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wickes and Home Bargains sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wickes logo Wickes - +19.7%
2 H Home Bargains logo Home Bargains - +18.6%
3 T Travelodge logo Travelodge ▲1 +15.7%
4 N New Look logo New Look ▲1 +15.2%
5 P Pets at Home logo Pets at Home ▲3 +15.1%
6 S Specsavers logo Specsavers ▲3 +15.0%
7 H Holland & Barrett logo Holland & Barrett ▲1 +13.2%
8 C Costa Coffee logo Costa Coffee ▲2 +12.6%
9 E Esso logo Esso - +11.7%
10 M M&S Simply Food logo M&S Simply Food ▲2 +11.3%
11 S Sainsbury's logo Sainsbury's - +10.5%
12 T The Range logo The Range - +10.1%
13 C Costa Express logo Costa Express ▲4 +9.5%
14 S Superdrug logo Superdrug ▲3 +9.1%
15 T Toolstation UK logo Toolstation UK - +8.3%

Store footprint

Store map

1,938 tracked store locations in Reading, colored by category group.

Top tracked chains by store count

More trends

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