Trends · data through July 2026

Retail & consumer trends in Reading

Iceflower tracks 1,587 stores from 1,080 retail and consumer chains in Reading. Wickes grew fastest over the last year, ahead of Starbucks and Screwfix.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,080
Tracked stores
1,587
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wickes and Starbucks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wickes logo Wickes - +19.1%
2 S Starbucks logo Starbucks ▲6 +14.5%
3 S Screwfix logo Screwfix ▲3 +13.0%
4 H Halfords ▲3 +12.4%
5 S Subway logo Subway ▲3 +10.9%
6 R Robert Dyas ▲2 +7.4%
7 E Esso ▲1 +7.3%
8 T The Range ▲2 +5.3%
9 M M&S Simply Food logo M&S Simply Food ▲1 +4.8%
10 G Greggs logo Greggs - +4.7%
11 P Premier ▲2 +4.2%
12 B Boots logo Boots - +2.7%
13 T The Bull ▲2 +2.3%
14 T The Works - +2.2%
15 A ALDI logo ALDI - +2.2%

Store footprint

Store map

1,587 tracked store locations in Reading, colored by category group.

Top tracked chains by store count

More trends

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