Trends · data through July 2026

Retail & consumer trends in Swindon

Iceflower tracks 1,160 stores from 805 retail and consumer chains in Swindon. Post Office grew fastest over the last year, ahead of Waterstones and The Royal Oak.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
805
Tracked stores
1,160
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Post Office and Waterstones sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Post Office ▲5 +17.9%
2 W Waterstones logo Waterstones - +17.5%
3 T The Royal Oak ▲1 +10.6%
4 M M&S Simply Food logo M&S Simply Food - +8.6%
5 C Card Factory ▲2 +7.9%
6 H Holland & Barrett ▲1 +7.7%
7 S Shell logo Shell ▲2 +7.4%
8 P Premier Inn ▲2 +3.1%
9 W Waitrose & Partners logo Waitrose & Partners ▲1 +1.7%
10 M Morrisons logo Morrisons ▲1 +1.7%
11 B Boots logo Boots - +1.2%
12 N Next ▲2 +0.9%
13 K KFC logo KFC - +0.8%
14 A ALDI logo ALDI - -1.6%
15 B Best-one - -1.8%

Store footprint

Store map

1,160 tracked store locations in Swindon, colored by category group.

Top tracked chains by store count

More trends

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