Trends · data through July 2026

Grocery & Convenience trends in Reading

Iceflower tracks 316 stores from 142 grocery & convenience chains in Reading. M&S Simply Food grew fastest over the last year, ahead of Premier and ALDI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
142
Tracked stores
316
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Premier sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food ▲1 +7.2%
2 P Premier ▲1 +6.6%
3 A ALDI logo ALDI - +4.5%
4 L Lidl logo Lidl - +4.2%
5 W Waitrose & Partners logo Waitrose & Partners - +0.6%
6 I Iceland ▲1 +0.5%
7 S Sainsbury's logo Sainsbury's - -0.7%
8 T Tesco logo Tesco - -2.1%
9 M Morrisons logo Morrisons ▼1 -2.5%
10 A Asda logo Asda - -2.9%
11 C Co-op Food logo Co-op Food - -2.9%
12 L Londis - -5.3%
13 B Best-one - -12.5%
14 Y Your Coop Food ▼1 -18.4%
15 O One Stop - -19.9%

Store footprint

Store map

316 tracked store locations in Reading, colored by category.

Top tracked chains by store count

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