Trends · data through September 2026

Grocery & Convenience trends in Reading

Iceflower tracks 363 stores from 165 grocery & convenience chains in Reading. M&S Simply Food grew fastest over the last year, ahead of Sainsbury's and Best-one.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
165
Tracked stores
363
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food ▲1 +18.4%
2 S Sainsbury's logo Sainsbury's - +17.5%
3 B Best-one logo Best-one ▲1 +16.5%
4 C Costa Express logo Costa Express - +16.5%
5 I Iceland logo Iceland - +6.2%
6 C Co-op Food logo Co-op Food - +5.6%
7 A Asda logo Asda - +5.1%
8 L Londis logo Londis - +3.8%
9 H Hotel Chocolat logo Hotel Chocolat - +2.3%
10 A ALDI logo ALDI ▲1 -1.2%
11 O One Stop logo One Stop - -8.2%
12 M McColl's logo McColl's - -8.8%
13 T Tesco logo Tesco - -10.7%
14 N Nisa Local logo Nisa Local - -11.4%
15 L Lidl logo Lidl ▼1 -13.8%

Store footprint

Store map

363 tracked store locations in Reading, colored by category.

  • Supermarkets (111)
  • Corner Stores & Bodegas (92)
  • Other grocery stores (67)
  • Discount Grocers (18)
  • Vending & Micro-Markets (17)
  • Upscale & Natural Grocers (17)
  • Butcher Shop (11)
  • Other categories

Top tracked chains by store count

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