Chain · United Kingdom · data through August 2026

E Esso logo Esso

Iceflower tracks 480 Esso stores across 11 of the UK's 12 regions and nations. It ranks #3 of 1,130 tracked UK gas stations & convenience stores by card spend. Its share of tracked category spend moved +8.2% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
480
Regions
11
Category
Gas Stations & Convenience Stores
Category rank
#3

Growth

Esso against its category

The biggest tracked UK gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Esso's share of the category quarter by quarter, indexed to 2024 Q3 = 100.

# Chain YoY share
1 S Shell logo Shell -4.2%
2 B BP logo BP -13.7%
3 E Esso logo Esso +8.2%
4 C Costco Gas logo Costco Gas +12.3%
5 E EG On the Move logo EG On the Move -
6 S Sainsbury's Petrol Station logo Sainsbury's Petrol Station +5.3%
7 T Tesco Petrol Station logo Tesco Petrol Station +10.0%
8 A Applegreen logo Applegreen -23.5%
9 A Asda Petrol Station logo Asda Petrol Station +5.5%
10 S Sainsbury's Fuel logo Sainsbury's Fuel -1.1%

Share of tracked category spend, indexed

100 114.2 2024 Q3 2026 Q2

Store footprint

Store map

480 tracked Esso locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 94
  • West Midlands 66
  • North West 65
  • South West 47
  • London 46
  • East Midlands 41
  • East of England 38
  • Yorkshire and The Humber 32
  • Wales 26
  • North East 16
  • Scotland 8
  • Other 1

Customer overlap

Who shops at Esso

Tracked chains Esso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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