Growth
Marcus Theatres against its category
The biggest tracked US movie theaters chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Marcus Theatres's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cinemark
|
+13.8% |
| 2 |
A
AMC Theatres
|
-2.5% |
| 3 |
R
Regal
|
-2.1% |
| 4 |
A
Alamo Drafthouse Cinema
|
+1.3% |
| 5 | F Ft Belvoir AMC | - |
| 6 |
M
Megaplex Theatres
|
-18.2% |
| 7 |
C
Cinema Cafe
|
+4.1% |
| 8 |
M
Marcus Theatres
|
+3.2% |
| 9 |
M
Movie Tavern
|
-5.1% |
| 10 |
H
Harkins Theatres
|
+1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Marcus Theatres locations across 9 US states.
Customer overlap
Who shops at Marcus Theatres
Tracked chains Marcus Theatres customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends