Growth
Marcus Theatres against its category
The biggest tracked US movie theater chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Marcus Theatres's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cinemark
|
+3.4% |
| 2 |
A
AMC Theatres
|
+3.6% |
| 3 |
R
Regal
|
+4.8% |
| 4 |
H
Harkins Theatres
|
+3.3% |
| 5 |
A
Alamo Drafthouse Cinema
|
-34.4% |
| 6 |
M
Megaplex Theatres
|
+7.8% |
| 7 |
M
Marcus Theatres
|
+17.7% |
| 8 |
C
Cinema Cafe
|
-0.8% |
| 9 |
S
Studio Movie Grill
|
-4.4% |
| 10 |
M
Movie Tavern
|
-31.1% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Marcus Theatres locations across 9 US states.
Customer overlap
Who shops at Marcus Theatres
Tracked chains Marcus Theatres customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Potawatomi Hotel
24
Potawatomi Hotel
24
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