Growth
Madewell against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Madewell's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+12.0% |
| 2 |
B
Burlington
|
+5.0% |
| 3 |
O
Old Navy
|
-1.6% |
| 4 |
A
American Eagle
|
-2.2% |
| 5 |
V
Victoria's Secret
|
+6.2% |
| 6 |
L
lululemon
|
+4.5% |
| 7 |
H
H&M
|
-7.0% |
| 8 |
M
Men's Wearhouse
|
+0.6% |
| 9 |
Z
Zara
|
+1.4% |
| 10 |
B
Bealls
|
+1.7% |
| 54 |
M
Madewell
|
-6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
153 tracked Madewell locations across 38 US states and DC.
Tracked stores by state
- California 26
- New York 12
- Texas 11
- Massachusetts 8
- North Carolina 7
- New Jersey 7
- Florida 6
- Illinois 5
- Tennessee 5
- Virginia 5
- Georgia 4
- Maryland 4
- Minnesota 4
- Ohio 4
- Pennsylvania 4
- Arizona 3
- Colorado 3
- Michigan 3
- Connecticut 2
- District of Columbia 2
- Kentucky 2
- Louisiana 2
- Missouri 2
- Oklahoma 2
- Oregon 2
- South Carolina 2
- Utah 2
- Washington 2
- Wisconsin 2
- Alabama 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kansas 1
- Maine 1
- Nebraska 1
- Nevada 1
- Rhode Island 1
Customer overlap
Who shops at Madewell
Tracked chains Madewell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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