Growth
Madewell against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Madewell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
154 tracked Madewell locations across 38 US states and DC. California, New York, and Texas hold 32% of them.
Tracked stores by state
- California 26
- New York 13
- Texas 11
- Massachusetts 8
- North Carolina 7
- New Jersey 7
- Florida 6
- Illinois 5
- Tennessee 5
- Virginia 5
- Georgia 4
- Maryland 4
- Minnesota 4
- Ohio 4
- Pennsylvania 4
- Arizona 3
- Colorado 3
- Michigan 3
- Connecticut 2
- District of Columbia 2
- Kentucky 2
- Louisiana 2
- Missouri 2
- Oklahoma 2
- Oregon 2
- South Carolina 2
- Utah 2
- Washington 2
- Wisconsin 2
- Alabama 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kansas 1
- Maine 1
- Nebraska 1
- Nevada 1
- Rhode Island 1
Customer overlap
Who shops at Madewell
Tracked chains Madewell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Anthropologie
100
Aritzia
76
J.Crew
70
Nordstrom
64
Trader Joe's
54
SEPHORA
45
Bluemercury
45
lululemon
42
Free People
39
More trends