Growth
Palmetto Moon against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Palmetto Moon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
51 tracked Palmetto Moon locations across 9 US states. South Carolina, Tennessee, and Georgia hold 65% of them.
Tracked stores by state
- South Carolina 14
- Tennessee 10
- Georgia 9
- North Carolina 5
- Florida 4
- Kentucky 4
- Alabama 3
- Mississippi 1
- Virginia 1
Customer overlap
Who shops at Palmetto Moon
Tracked chains Palmetto Moon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends