Growth
Vineyard Vines against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vineyard Vines's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+12.0% |
| 2 |
B
Burlington
|
+5.0% |
| 3 |
O
Old Navy
|
-1.6% |
| 4 |
A
American Eagle
|
-2.2% |
| 5 |
V
Victoria's Secret
|
+6.2% |
| 6 |
L
lululemon
|
+4.5% |
| 7 |
H
H&M
|
-7.0% |
| 8 |
M
Men's Wearhouse
|
+0.6% |
| 9 |
Z
Zara
|
+1.4% |
| 10 |
B
Bealls
|
+1.7% |
| 61 |
V
Vineyard Vines
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
130 tracked Vineyard Vines locations across 34 US states and DC.
Tracked stores by state
- Florida 17
- Massachusetts 14
- Texas 10
- Connecticut 7
- New York 7
- North Carolina 6
- New Jersey 6
- Virginia 6
- Georgia 5
- California 4
- Pennsylvania 4
- South Carolina 4
- Tennessee 4
- Colorado 3
- Illinois 3
- Kentucky 3
- Maryland 3
- Ohio 3
- Indiana 2
- Maine 2
- Michigan 2
- Missouri 2
- Alabama 1
- Arizona 1
- District of Columbia 1
- Delaware 1
- Kansas 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
- Vermont 1
Customer overlap
Who shops at Vineyard Vines
Tracked chains Vineyard Vines customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
98
B
Big Liquor
61
More trends