Growth
Vineyard Vines against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vineyard Vines's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
127 tracked Vineyard Vines locations across 34 US states and DC. Florida, Massachusetts, and Texas hold 31% of them.
Tracked stores by state
- Florida 17
- Massachusetts 13
- Texas 10
- Connecticut 7
- North Carolina 6
- New Jersey 6
- New York 6
- Virginia 6
- Georgia 5
- California 4
- Pennsylvania 4
- South Carolina 4
- Tennessee 4
- Illinois 3
- Kentucky 3
- Maryland 3
- Ohio 3
- Colorado 2
- Indiana 2
- Maine 2
- Michigan 2
- Missouri 2
- Alabama 1
- Arizona 1
- District of Columbia 1
- Delaware 1
- Kansas 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
- Vermont 1
Customer overlap
Who shops at Vineyard Vines
Tracked chains Vineyard Vines customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Camp Pendelton
100
J.Crew
64
Big Liquor
63
Stop & Shop
52
lululemon
50
Roche Bros.
44
J.McLaughlin
44
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