Growth
The Fresh Grocer against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Fresh Grocer's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 105 | The Fresh Grocer | +14.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked The Fresh Grocer locations across 2 US states. Pennsylvania holds 80% of them.
Tracked stores by state
- Pennsylvania 12
- New Jersey 3
Customer overlap
Who shops at The Fresh Grocer
Tracked chains The Fresh Grocer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fresh Grocer
100
Hair Town
61
Gerrity's Supermarket
59
Hair Buzz
48
NET Credit Union
42
Old Nelson
36
Maxi's Pizza, Subs & Bar
35
Schiff's Marketplace
33
SEPTA
30
A and N House of Produce
30
More trends