Growth
85C Bakery Cafe against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 85C Bakery Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
82 tracked 85C Bakery Cafe locations across 13 US states. California, Texas, and Washington hold 84% of them.
Tracked stores by state
- California 51
- Texas 11
- Washington 7
- Arizona 2
- New Jersey 2
- Nevada 2
- Hawaii 1
- Illinois 1
- Kansas 1
- Louisiana 1
- New York 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at 85C Bakery Cafe
Tracked chains 85C Bakery Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends