Growth
Cinnabon against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cinnabon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
362 tracked Cinnabon locations across 42 US states and DC. California, New York, and Texas hold 31% of them.
Tracked stores by state
- California 63
- New York 25
- Texas 23
- Michigan 19
- Florida 18
- Maryland 16
- Illinois 15
- Washington 15
- New Jersey 14
- Pennsylvania 14
- Georgia 10
- North Carolina 10
- Ohio 10
- Virginia 10
- Connecticut 9
- Colorado 8
- Arizona 7
- Nevada 6
- Oregon 6
- Kentucky 5
- Massachusetts 5
- Missouri 5
- South Carolina 5
- Wisconsin 5
- Delaware 4
- Indiana 4
- Minnesota 4
- Tennessee 4
- Alabama 3
- Hawaii 3
- Alaska 2
- District of Columbia 2
- Oklahoma 2
- Utah 2
- Calif 1
- Kansas 1
- Mississippi 1
- Montana 1
- North Dakota 1
- New Hampshire 1
- New Mexico 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Cinnabon
Tracked chains Cinnabon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends