Growth
Halloween Express against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Halloween Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Spirit Halloween
|
- |
| 2 |
P
Phantom Fireworks
|
- |
| 3 |
T
TNT Fireworks
|
- |
| 4 |
Z
Zurchers
|
- |
| 5 | S Shelton Fireworks | - |
| 6 |
P
Party City
|
-95.1% |
| 7 | M Mr W Fireworks | - |
| 8 | K Keystone Fireworks | - |
| 9 | J Jabs Fireworks | - |
| 10 | A Alamo Fireworks | - |
| 25 | H Halloween Express | - |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Halloween Express locations across 9 US states.
Tracked stores by state
- South Carolina 5
- Wisconsin 4
- California 3
- North Carolina 2
- Tennessee 2
- Kentucky 1
- Minnesota 1
- South Dakota 1
- Texas 1
Customer overlap
Who shops at Halloween Express
Tracked chains Halloween Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends