Growth
Party City against its category
The biggest tracked US specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Party City's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Guitar Center
|
-0.9% |
| 2 |
W
Walmart Garden Center
|
- |
| 3 |
P
Pinch A Penny Pool Patio Spa
|
-1.2% |
| 4 |
L
Leslie's Pool Supplies
|
-6.6% |
| 5 |
P
Party City
|
-76.2% |
| 6 |
W
Williams-Sonoma
|
+2.8% |
| 7 |
W
West Marine
|
-6.5% |
| 8 |
P
Phantom Fireworks
|
-0.1% |
| 9 |
A
Ashley Furniture HomeStore
|
-4.2% |
| 10 |
M
Maryland Lottery
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
497 tracked Party City locations across 38 US states.
Tracked stores by state
- Texas 60
- Florida 44
- Illinois 30
- California 28
- Pennsylvania 28
- Georgia 27
- New Jersey 24
- Maryland 23
- Ohio 22
- Michigan 21
- North Carolina 20
- Virginia 20
- Indiana 18
- New York 18
- Arizona 13
- Washington 13
- Colorado 11
- Tennessee 10
- Alabama 9
- South Carolina 8
- Kentucky 7
- Nevada 6
- Wisconsin 6
- Connecticut 5
- Missouri 5
- Iowa 4
- Arkansas 2
- Delaware 2
- Hawaii 2
- Louisiana 2
- Maine 2
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Oregon 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Party City
Tracked chains Party City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends