Growth
Party City against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Party City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Spirit Halloween | - |
| 2 | Phantom Fireworks | - |
| 3 | TNT Fireworks | - |
| 4 | Zurchers | - |
| 5 | Shelton Fireworks | - |
| 6 | Party City | -92.6% |
| 7 | Mr W Fireworks | - |
| 8 | Keystone Fireworks | - |
| 9 | Jabs Fireworks | - |
| 10 | Alamo Fireworks | - |
Share of tracked category spend, indexed
Store footprint
Store map
827 tracked Party City locations across 46 US states. California, Texas, and Florida hold 32% of them.
Tracked stores by state
- California 101
- Texas 93
- Florida 72
- New York 51
- Illinois 41
- Pennsylvania 32
- Georgia 30
- Michigan 29
- New Jersey 29
- Ohio 24
- Indiana 23
- Massachusetts 22
- Maryland 22
- North Carolina 22
- Virginia 22
- Washington 19
- Tennessee 17
- Arizona 16
- Missouri 16
- Colorado 15
- Alabama 12
- Connecticut 11
- Minnesota 11
- Wisconsin 11
- South Carolina 10
- Kentucky 8
- Nevada 8
- Iowa 7
- Louisiana 7
- Oklahoma 6
- Arkansas 4
- North Dakota 4
- New Hampshire 4
- New Mexico 4
- Kansas 3
- Mississippi 3
- Nebraska 3
- Oregon 3
- Delaware 2
- Hawaii 2
- Maine 2
- Rhode Island 2
- Alaska 1
- Utah 1
- Vermont 1
- West Virginia 1
Customer overlap
Who shops at Party City
Tracked chains Party City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends