Growth
Phantom Fireworks against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Phantom Fireworks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Spirit Halloween | - |
| 2 | Phantom Fireworks | - |
| 3 | TNT Fireworks | - |
| 4 | Zurchers | - |
| 5 | Shelton Fireworks | - |
| 6 | Party City | -92.6% |
| 7 | Mr W Fireworks | - |
| 8 | Keystone Fireworks | - |
| 9 | Jabs Fireworks | - |
| 10 | Alamo Fireworks | - |
Share of tracked category spend, indexed
Store footprint
Store map
180 tracked Phantom Fireworks locations across 26 US states. Utah, Ohio, and Idaho hold 43% of them.
Tracked stores by state
- Utah 46
- Ohio 18
- Idaho 14
- Arizona 13
- Pennsylvania 13
- Florida 11
- Indiana 10
- Georgia 9
- Michigan 8
- California 6
- Wisconsin 5
- Colorado 3
- Kentucky 3
- New Hampshire 3
- South Carolina 3
- Maine 2
- Missouri 2
- Nevada 2
- Wyoming 2
- Iowa 1
- Kansas 1
- New Mexico 1
- New York 1
- Tennessee 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at Phantom Fireworks
Tracked chains Phantom Fireworks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
73
Community Supermarket
65
Fin Feather Fur Outfitters
64
Giant Eagle
62
Winegars Roy Market
42
GetGo
42
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