Growth
Pretzelmaker against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pretzelmaker's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 24 | Pretzelmaker | -19.2% |
Share of tracked category spend, indexed
Store footprint
Store map
80 tracked Pretzelmaker locations across 28 US states. Texas, Connecticut, and Utah hold 31% of them.
Tracked stores by state
- Texas 11
- Connecticut 7
- Utah 7
- Iowa 5
- Minnesota 5
- California 3
- Florida 3
- Hawaii 3
- Idaho 3
- Massachusetts 3
- Nebraska 3
- South Carolina 3
- Arizona 2
- Colorado 2
- Georgia 2
- Kansas 2
- Michigan 2
- North Dakota 2
- New York 2
- Wisconsin 2
- Arkansas 1
- Kentucky 1
- Missouri 1
- North Carolina 1
- Ohio 1
- South Dakota 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at Pretzelmaker
Tracked chains Pretzelmaker customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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