Growth
Ben's Soft Pretzels against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ben's Soft Pretzels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 84 | Ben's Soft Pretzels | +5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Ben's Soft Pretzels locations across 11 US states. Indiana, Michigan, and Florida hold 79% of them.
Customer overlap
Who shops at Ben's Soft Pretzels
Tracked chains Ben's Soft Pretzels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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