Trends · data through September 2026

Gyms in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 99 stores from 70 gym chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. YMCA grew fastest over the last year, ahead of Planet Fitness and Onelife Fitness.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
70
Tracked stores
99
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gym chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. YMCA and Planet Fitness sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 YMCA ▲1 +4.3%
2 Planet Fitness - -9.1%
3 Onelife Fitness ▼1 -35.7%
  • NAS Oceana
  • Crunch Fitness
  • YMCA
  • Onelife Fitness
  • Get Air Virginia Beach
  • Unify Health & Fitness Studio
  • Soccer Shots Hampton Roads
  • Other tracked chains

Store footprint

Store map

99 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 30 of the 99 stores (30%); 61 of the 70 tracked chains have a single store here. 3% of the tracked health & beauty stores here are gyms, the same share as across Virginia.

  • NAS Oceana (1)
  • Crunch Fitness (2)
  • YMCA (11)
  • Onelife Fitness (6)
  • Get Air Virginia Beach (1)
  • Unify Health & Fitness Studio (1)
  • Soccer Shots Hampton Roads (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 YMCA 11
  • 2 Planet Fitness 7
  • 3 Onelife Fitness 6
  • 4 Anytime Fitness 4
  • 5 Fit Bodies Unlimited 2
  • 6 Crunch Fitness 2
  • 7 Workout Anytime 2
  • 8 East Coast Gym 2
  • 9 Iron Bound Gym 2
  • 10 Transform Fitness Gym 1
  • 11 Atlas Wellness & MMA 1
  • 12 Riverside Wellness & Fitness Center 1
  • 13 Triple T Sports Center 1
  • 14 American Iron Barbell Club 1
  • 15 CrossFit Chesapeake 1
  • 16 Awaken Inside 1
  • 17 Premier Athletic Center 1
  • 18 Lifestyle Health & Fitness Center 1
  • 19 Takeover Athletics 1
  • 20 MatchBout 1
  • 21 Shift Combat Sports 1
  • 22 Wareing's Gym 1
  • 23 NAS Oceana 1
  • 24 University Village Gym 1
  • 25 NASA Langley Gymnasium 1
  • 26 Morgan Wellness Center and Chix Beach Gym 1
  • 27 Gustavo Machado Norfolk 1
  • 28 CrossFit HUI 1
  • 29 Chilled Ponds Ice Sports Complex 1
  • 30 The Villages at Ocean Hill Fitness Center 1
  • 31 Glendale Pool & Recreation Association 1
  • 32 Safari Dance Studio 1
  • 33 Coastal All-Stars 1
  • 34 CrossFit 1607 1
  • 35 Ocean Lakes Wrestling 1
  • 36 Colonial Iron Gym 1
  • 37 Tribal Yoga 1
  • 38 Your Time Fitness 1
  • 39 Elite Training 1
  • 40 Whaler Nation Rec Hockey League 1
  • 41 Get Air Virginia Beach 1
  • 42 Unify Health & Fitness Studio 1
  • 43 Soccer Shots Hampton Roads 1
  • 44 Williamsburg Indoor Sports Complex 1
  • 45 Universal Fitness 1
  • 46 Boo Williams Sportsplex 1
  • 47 MaxFit 24 1
  • 48 Riverside Wellness & Fitness 1
  • 49 Fitness 19 1
  • 50 Rock Box Fitness 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.