Growth
The NOW Massage against its category
The biggest tracked US massage salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The NOW Massage's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Massage Envy | -4.3% |
| 2 | Whitefish Vacation Massage | -3.2% |
| 3 | Elements Massage | - |
| 4 | The NOW Massage | - |
| 5 | Treat Your Feet Buckhead | -11.6% |
| 6 | Asian Massage | -11.3% |
| 7 | Relax the Feet | -8.3% |
| 8 | Oriental Massage | -1.6% |
| 9 | Footy Rooty | +1.6% |
| 10 | Advanced Fuller School | -21.2% |
Share of tracked category spend, indexed
Store footprint
Store map
71 tracked The NOW Massage locations across 19 US states. California, Texas, and Florida hold 41% of them.
Tracked stores by state
- California 13
- Texas 9
- Florida 7
- Illinois 6
- Georgia 5
- Arizona 4
- Colorado 4
- North Carolina 4
- New Jersey 3
- Tennessee 3
- Maryland 2
- Nevada 2
- Ohio 2
- South Carolina 2
- Louisiana 1
- Michigan 1
- Oklahoma 1
- Oregon 1
- Virginia 1
Customer overlap
Who shops at The NOW Massage
Tracked chains The NOW Massage customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends