Growth
Home Spa against its category
The biggest tracked US massage salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Home Spa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Massage Envy
|
-4.8% |
| 2 |
E
Elements Massage
|
- |
| 3 | T The NOW Massage | - |
| 4 | T Treat Your Feet Buckhead | -10.4% |
| 5 | A Asian Massage | -15.7% |
| 6 | R Relax the Feet | -7.0% |
| 7 | O Oriental Massage | -0.0% |
| 8 | F Footy Rooty | +1.5% |
| 9 | A Advanced Fuller School | -20.7% |
| 10 | H Home Spa | +5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Home Spa locations across 5 US states.
Customer overlap
Who shops at Home Spa
Tracked chains Home Spa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mustard Seed Market
100
M
Martin's Super Market
57
Martin's Super Market
57
O
On The Fly
46
S
Showplace Cinemas
35
Showplace Cinemas
35
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