Growth
Pepe's against its category
The biggest tracked UK chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pepe's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
KFC
|
+9.6% |
| 2 |
P
Pepe's
|
- |
| 3 |
W
Wingstop
|
- |
| 4 |
S
Slim Chickens
|
+11.3% |
| 5 |
P
Popeyes Louisiana Chicken
|
+18.4% |
| 6 |
M
Morley's
|
+14.6% |
| 7 | D Dixy Chicken | - |
| 8 |
C
Chicken Cottage
|
- |
| 9 |
F
Favorite Chicken
|
+0.9% |
| 10 |
N
Nando's
|
-95.2% |
Share of tracked category spend, indexed
Store footprint
Store map
223 tracked Pepe's locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 49
- West Midlands 37
- Scotland 31
- East of England 20
- South East 19
- North West 17
- East Midlands 13
- Yorkshire and The Humber 13
- Wales 10
- South West 8
- North East 4
- Northern Ireland 2
Customer overlap
Who shops at Pepe's
Tracked chains Pepe's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends