Trends · data through September 2026

Health & Beauty trends in Portland-Vancouver-Hillsboro, OR-WA

Iceflower tracks 2,363 stores from 1,874 health & beauty chains in Portland-Vancouver-Hillsboro, OR-WA. Willamette Dental Group grew fastest over the last year, ahead of Gold's Gym and European Wax Center.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,874
Tracked stores
2,363
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Willamette Dental Group and Gold's Gym sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Willamette Dental Group ▲1 +18.3%
2 Gold's Gym ▲2 +16.1%
3 European Wax Center ▲6 +7.7%
4 Banfield Pet Hospital - +7.1%
5 WellHaven Pet Health ▲3 +6.4%
6 Supercuts ▲3 +5.2%
7 Sally Beauty - +4.8%
8 Palm Beach Tan - +4.7%
9 Great Clips - +4.1%
10 Ulta Beauty - +2.8%
11 The Barbers - +2.0%
12 ZoomCare - +1.0%
13 Stanton Optical - +0.7%
14 CosmoProf ▲1 -1.2%
15 America's Best Contacts & Eyeglasses ▲1 -2.0%

Store footprint

Store map

2,363 tracked store locations in Portland-Vancouver-Hillsboro, OR-WA, colored by category. The top 5 chains by store count run 179 of the 2,363 stores (8%); 1,757 of the 1,874 tracked chains have a single store here. 12% of the tracked health & beauty stores here are nail salons, against 9% across Oregon.

Top tracked chains by store count

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