Trends · data through September 2026

Grocery & Convenience trends in Portland-Vancouver-Hillsboro, OR-WA

Iceflower tracks 1,114 stores from 752 grocery & convenience chains in Portland-Vancouver-Hillsboro, OR-WA. Market of Choice grew fastest over the last year, ahead of US Foods CHEF'STORE and The Honey Baked Ham Company.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
752
Tracked stores
1,114
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Market of Choice and US Foods CHEF'STORE sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Market of Choice ▲1 +14.2%
2 US Foods CHEF'STORE - +13.7%
3 The Honey Baked Ham Company - +13.2%
4 Fred Meyer - +7.2%
5 Whole Foods Market - +5.7%
6 Costco - +3.4%
7 Trader Joe's ▲1 +3.0%
8 Natural Grocers ▲1 -3.1%
9 WinCo - -3.1%
10 Zupan's Markets ▼1 -5.8%
11 Albertsons - -6.2%
12 Safeway - -6.5%
13 New Seasons Market ▼1 -7.6%
14 Grocery Outlet ▼1 -8.5%
15 Plaid Pantry - -10.5%

Store footprint

Store map

1,114 tracked store locations in Portland-Vancouver-Hillsboro, OR-WA, colored by category. The top 5 chains by store count run 254 of the 1,114 stores (23%); 709 of the 752 tracked chains have a single store here. 7% of the tracked grocery & convenience stores here are upscale & natural grocers, against 5% across Oregon.

Top tracked chains by store count

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