Growth
The Bread Basket against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Bread Basket's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked The Bread Basket locations across 7 US states.
Tracked stores by state
- Tennessee 5
- California 3
- Iowa 1
- Illinois 1
- Massachusetts 1
- Virginia 1
- Wyoming 1
Customer overlap
Who shops at The Bread Basket
Tracked chains The Bread Basket customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pruett's Market
100
Pruett's Market
100
E
Elder's Ace Hardware
48
H
Hart & Hive Provisions
32
S
South and Barrel Wine and Spirits
30
F
Floyd Xpress Market
30
S
Silverdale Baptist Church
30
S
Southern Star
29
B
Broadmoor East Veterinary Clinic
26
C
Cheyenne Vision Clinic
25
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