Growth
The Bakery against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked The Bakery locations across 11 US states.
Customer overlap
Who shops at The Bakery
Tracked chains The Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Health and Nutrition Center
100
H
Hannam Chain Super Market
92
B
Bryan's Ace Home Center, Inc.
89
J
Johnny's Bar-B-Q and Catering
83
B
Brooklyn Boys
75
W
Wallkill View Farm Market
62
S
Stone's Irish Pub
58
F
FirePower Coffee Roasters
56
C
Clyde's Cozy Corner Cafe
54
N
New Paltz Wine & Spirits
46
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