Growth
Hurts Donut Co. against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hurts Donut Co.'s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 47 | Hurts Donut Co. | -4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Hurts Donut Co. locations across 11 US states. Iowa, Texas, and Colorado hold 47% of them.
Customer overlap
Who shops at Hurts Donut Co.
Tracked chains Hurts Donut Co. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends