Growth
Sunset Slush against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sunset Slush's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 122 | Sunset Slush | +5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Sunset Slush locations across 6 US states. North Carolina, South Carolina, and Florida hold 82% of them.
Tracked stores by state
- North Carolina 11
- South Carolina 2
- Florida 1
- Georgia 1
- Maryland 1
- Ohio 1
Customer overlap
Who shops at Sunset Slush
Tracked chains Sunset Slush customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends