Growth
Thai Garden against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Garden's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 80 | Thai Garden | -5.2% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Thai Garden locations across 25 US states. California, Oregon, and Washington hold 29% of them.
Tracked stores by state
- California 4
- Oregon 3
- Washington 3
- Georgia 2
- Indiana 2
- New York 2
- Alabama 1
- Arkansas 1
- Arizona 1
- Colorado 1
- Florida 1
- Illinois 1
- Kansas 1
- Kentucky 1
- Massachusetts 1
- Maine 1
- Michigan 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- New Hampshire 1
- Oklahoma 1
- South Carolina 1
- Texas 1
- Utah 1
Customer overlap
Who shops at Thai Garden
Tracked chains Thai Garden customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends