Growth
King Chef against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks King Chef's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked King Chef locations across 11 US states. North Carolina, Pennsylvania, and Florida hold 50% of them.
Tracked stores by state
- North Carolina 4
- Pennsylvania 3
- Florida 2
- Indiana 2
- Alabama 1
- Connecticut 1
- Massachusetts 1
- New Jersey 1
- New York 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at King Chef
Tracked chains King Chef customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Noble's IGA Foodliner
100
Southern Indiana Power
78
Pantry Plus Liquors
56
Tell City Tobacco and Vape
49
Tom's Circle S
49
Bill's IGA
48
Greentown Pantry
42
Powers Express
40
Perry County Animal Hospital
37
McFall Family Meats
37
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