Growth
China Taste against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Taste's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 25 | China Taste | -5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked China Taste locations across 25 US states and DC. Florida, Virginia, and Pennsylvania hold 45% of them.
Tracked stores by state
- Florida 22
- Virginia 6
- Pennsylvania 5
- Maryland 4
- Georgia 3
- Maine 3
- North Carolina 3
- New Jersey 3
- New York 3
- Arkansas 2
- Delaware 2
- Louisiana 2
- Nebraska 2
- South Carolina 2
- Alabama 1
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Illinois 1
- Indiana 1
- Kansas 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at China Taste
Tracked chains China Taste customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Cypress Wine & Spirits
100
The Umbrella Factory Supermarket
53
Detwiler's Farm Market
42
Quick King
38
Country Corners Market
38
Publix
36
Thrifty Specialty Produce & Meats
34
Sarasota County
32
Bayhealth Medical Center
31
More trends