Growth
JJ Fish & Chicken against its category
The biggest tracked US seafood & Cajun chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks JJ Fish & Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pappadeaux Seafood Kitchen | +3.4% |
| 2 | Captain D's | -3.1% |
| 3 | Long John Silver's | +7.8% |
| 4 | Hook & Reel Cajun Seafood & Bar | -0.7% |
| 5 | Crafty Crab | -12.9% |
| 6 | Red Crab | -2.0% |
| 7 | JJ Fish & Chicken | -3.0% |
| 8 | The Juicy Crab | - |
| 9 | Juicy Seafood | +14.1% |
| 10 | The Boiling Crab | -4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked JJ Fish & Chicken locations across 12 US states. Illinois, Georgia, and Wisconsin hold 66% of them.
Customer overlap
Who shops at JJ Fish & Chicken
Tracked chains JJ Fish & Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Food Depot
100
Truett's Grill
49
Highway 138 Package Store
47
Gutbusters Breakfast
46
J&J Liquor
45
Value Beauty
45
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