Growth
Navy Exchange against its category
The biggest tracked US military commissaries & exchanges by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Navy Exchange's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Navy Exchange | -0.6% |
| 2 | AAFES | +6.1% |
| 3 | Marine Corps Exchange | -1.7% |
| 4 | Exchange | +6.9% |
| 5 | Coast Guard Exchange | +6.2% |
| 6 | Little Creek Commissary | -4.9% |
| 7 | Army & Air Force Exchange Service | +1.4% |
| 8 | MCAS Miramar Commissary | -5.8% |
| 9 | Hickam AFB Commissary | +8.7% |
| 10 | Commissary | +5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
102 tracked Navy Exchange locations across 19 US states and DC. Virginia, California, and Florida hold 52% of them.
Tracked stores by state
- Virginia 20
- California 18
- Florida 15
- Hawaii 9
- Washington 9
- Maryland 4
- South Carolina 4
- Georgia 3
- New York 3
- District of Columbia 2
- Illinois 2
- Mississippi 2
- New Jersey 2
- Nevada 2
- Texas 2
- Connecticut 1
- Louisiana 1
- Pennsylvania 1
- Rhode Island 1
- Tennessee 1
Customer overlap
Who shops at Navy Exchange
Tracked chains Navy Exchange customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends