Growth
Soma Intimates against its category
The biggest tracked US underwear & socks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Soma Intimates's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Victoria's Secret | +4.0% |
| 2 | Soma Intimates | -14.1% |
| 3 | Jockey | -11.0% |
| 4 | Intimissimi | - |
| 5 | Risque Moments | -6.6% |
| 6 | Story Essentials | - |
| 7 | Calzedonia | +5.7% |
| 8 | Groove | -7.2% |
| 9 | Nancy's Nook | -14.5% |
| 10 | Excitement Adult Superstores | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
285 tracked Soma Intimates locations across 41 US states and 1 territory. Texas, Florida, and California hold 31% of them.
Tracked stores by state
- Texas 34
- Florida 29
- California 26
- Georgia 17
- Pennsylvania 13
- Illinois 11
- Ohio 11
- Arizona 10
- New Jersey 10
- North Carolina 9
- Virginia 9
- New York 8
- Maryland 7
- Michigan 7
- South Carolina 7
- Tennessee 7
- Colorado 6
- Washington 6
- Minnesota 5
- Connecticut 4
- Indiana 4
- Kentucky 4
- Louisiana 4
- Massachusetts 4
- Nevada 4
- Alabama 3
- Arkansas 3
- Oklahoma 3
- Wisconsin 3
- Kansas 2
- Missouri 2
- Mississippi 2
- Oregon 2
- Delaware 1
- Iowa 1
- Idaho 1
- Maine 1
- Nebraska 1
- New Mexico 1
- Puerto Rico 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Soma Intimates
Tracked chains Soma Intimates customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends