Growth
Life Time against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Life Time's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | YMCA | -9.6% |
| 2 | Crunch Fitness | - |
| 3 | Quantico Gym | +12.1% |
| 4 | Planet Fitness | -35.8% |
| 5 | Equinox | -4.0% |
| 6 | Life Time | - |
| 7 | EōS Fitness | - |
| 8 | Gold's Gym | -21.9% |
| 9 | UFC GYM | -4.4% |
| 10 | Anytime Fitness | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
175 tracked Life Time locations across 31 US states. Texas, Illinois, and Minnesota hold 33% of them.
Tracked stores by state
- Texas 27
- Illinois 16
- Minnesota 14
- New York 12
- California 9
- Colorado 9
- Georgia 9
- Florida 8
- Arizona 7
- North Carolina 7
- New Jersey 7
- Massachusetts 6
- Ohio 6
- Virginia 6
- Michigan 5
- Maryland 4
- Pennsylvania 3
- Indiana 2
- Kansas 2
- Missouri 2
- Nevada 2
- Oklahoma 2
- Tennessee 2
- Alabama 1
- Connecticut 1
- Iowa 1
- Idaho 1
- Oregon 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Life Time
Tracked chains Life Time customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lunds & Byerlys
100
Cub
63
Jerry's Foods
48
Nordstrom
46
Aritzia
41
Sun Country Airlines
39
lululemon
34
Lakewinds Food Co-op
33
More trends