Growth
Life Time against its category
The biggest tracked US gyms chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Life Time's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-19.7% |
| 2 |
O
Orangetheory Fitness
|
-14.7% |
| 3 |
C
Crunch Fitness
|
- |
| 4 |
P
Planet Fitness
|
-22.7% |
| 5 |
C
Crossfit
|
-12.0% |
| 6 | Q Quantico Gym | - |
| 7 |
E
Equinox
|
- |
| 8 |
H
Hyvee Hall
|
-16.8% |
| 9 |
O
Onelife Fitness
|
+7.2% |
| 10 | P Planet Hollywood | -5.1% |
| 12 |
L
Life Time
|
+4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked Life Time locations across 24 US states.
Tracked stores by state
- Texas 14
- Illinois 9
- Colorado 8
- Georgia 6
- New Jersey 6
- Florida 5
- North Carolina 5
- Arizona 4
- Maryland 4
- Michigan 3
- Ohio 3
- Virginia 3
- California 2
- New York 2
- Pennsylvania 2
- Alabama 1
- Connecticut 1
- Iowa 1
- Idaho 1
- Minnesota 1
- Missouri 1
- Nevada 1
- Oregon 1
- Tennessee 1
Customer overlap
Who shops at Life Time
Tracked chains Life Time customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Johns Bagels Montvale
69
L
Life Storage
54
Life Storage
54
K
Kowalski's Market
42
Kowalski's Market
42
S
Sand
40
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