Growth
Crossfit against its category
The biggest tracked US gyms chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crossfit's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-19.7% |
| 2 |
O
Orangetheory Fitness
|
-14.7% |
| 3 |
C
Crunch Fitness
|
- |
| 4 |
P
Planet Fitness
|
-22.7% |
| 5 |
C
Crossfit
|
-12.0% |
| 6 | Q Quantico Gym | - |
| 7 |
E
Equinox
|
- |
| 8 |
H
Hyvee Hall
|
-16.8% |
| 9 |
O
Onelife Fitness
|
+7.2% |
| 10 | P Planet Hollywood | -5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Crossfit locations across 21 US states.
Customer overlap
Who shops at Crossfit
Tracked chains Crossfit customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Davis Food & Drug
100
S
Stewart's Market Castle Dale
57
U
Ute Petroleum
50
S
Stewart's Marketplace
47
S
Strata Networks
37
Strata Networks
37
B
Basin Sports
35
Basin Sports
35
M
Mort's Car Wash & Fuel
32
T
The Clinic
31
W
Western Living Furniture
31
U
Ute Plaza Supermarket
30
More trends