Growth
Crossfit against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crossfit's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | YMCA | -9.6% |
| 2 | Crunch Fitness | - |
| 3 | Quantico Gym | +12.1% |
| 4 | Planet Fitness | -35.8% |
| 5 | Equinox | -4.0% |
| 6 | Life Time | - |
| 7 | EōS Fitness | - |
| 8 | Gold's Gym | -21.9% |
| 9 | UFC GYM | -4.4% |
| 10 | Anytime Fitness | -1.6% |
| 91 | Crossfit | -24.1% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Crossfit locations across 21 US states. Michigan, North Carolina, and California hold 33% of them.
Tracked stores by state
- Michigan 4
- North Carolina 4
- California 3
- Alabama 2
- Georgia 2
- Illinois 2
- Ohio 2
- Arkansas 1
- Arizona 1
- Connecticut 1
- Florida 1
- Hawaii 1
- Indiana 1
- Mississippi 1
- New Jersey 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Crossfit
Tracked chains Crossfit customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends