Growth
The Village against its category
The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Village's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | BoxLunch | +1.8% |
| 2 | Warhammer | -0.7% |
| 3 | HobbyTown | -1.8% |
| 4 | Disney Store | +17.3% |
| 5 | The Exchange | 0.0% |
| 6 | Newbury Comics | +11.9% |
| 7 | Vintage Stock | +14.7% |
| 8 | Game Haven | - |
| 9 | Coliseum of Comics | +12.0% |
| 10 | MINI | -56.5% |
| 16 | The Village | - |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked The Village locations across 17 US states. California, Louisiana, and New Jersey hold 31% of them.
Tracked stores by state
- California 4
- Louisiana 2
- New Jersey 2
- New York 2
- Ohio 2
- Pennsylvania 2
- Texas 2
- Colorado 1
- Connecticut 1
- Florida 1
- Idaho 1
- Illinois 1
- Michigan 1
- North Carolina 1
- Rhode Island 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at The Village
Tracked chains The Village customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Nunu's Market
100
Tellus360
84
The Corner at Musser
80
Mount Pleasant Surgery Center
72
Hashtag Gaming Arena
64
Yorgos Restaurant & Lounge
53
Issei Noodle
52
Marion Court Room
51
Baker's Village Garden Center & Gift Shoppe
50
Iacono's Pizza & Restaurant
49
More trends