Growth
Warhammer against its category
The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Warhammer's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | BoxLunch | +1.8% |
| 2 | Warhammer | -0.7% |
| 3 | HobbyTown | -1.8% |
| 4 | Disney Store | +17.3% |
| 5 | The Exchange | 0.0% |
| 6 | Newbury Comics | +11.9% |
| 7 | Vintage Stock | +14.7% |
| 8 | Game Haven | - |
| 9 | Coliseum of Comics | +12.0% |
| 10 | MINI | -56.5% |
Share of tracked category spend, indexed
Store footprint
Store map
180 tracked Warhammer locations across 44 US states. California, Texas, and Illinois hold 29% of them.
Tracked stores by state
- California 21
- Texas 21
- Illinois 11
- Florida 9
- Maryland 8
- Washington 7
- Georgia 6
- Pennsylvania 6
- Virginia 6
- Arizona 5
- Ohio 5
- Wisconsin 5
- Colorado 4
- North Carolina 4
- New York 4
- Oregon 4
- South Carolina 4
- Tennessee 4
- Alabama 3
- Indiana 3
- Louisiana 3
- Michigan 3
- Missouri 3
- Connecticut 2
- Kansas 2
- Kentucky 2
- Massachusetts 2
- Nebraska 2
- New Jersey 2
- Nevada 2
- Oklahoma 2
- South Dakota 2
- Utah 2
- Arkansas 1
- Delaware 1
- Iowa 1
- Idaho 1
- Maine 1
- Minnesota 1
- Montana 1
- North Dakota 1
- New Mexico 1
- Rhode Island 1
- Wyoming 1
Customer overlap
Who shops at Warhammer
Tracked chains Warhammer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Miso's Game Room and Collectibles
100
ABU Games
98
Grognard Games
71
Gamers Guild AZ
65
Yottaquest
59
The Game Preserve
56
Hobby Chest of Jacksonville
50
Tower of Games
50
HobbyTown
48
FlipSide Gaming
45
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